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WHAT DRIVES RETAIL INVESTORS TOWARDS CRYPTOCURRENCIES? A SURVEY OF CONTEMPORARY LITERATURE
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Author(s):
RAJIB BHATTACHARYA,PRAMIT SENGUPTA,SMITA CHAKRABORTY
Vol - 16, Issue- 6 ,
Page(s) : 109 - 130
(2025 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
The surge in cryptocurrency adoption, particularly among retail investors, has prompted extensive academic inquiry into the determinants shaping individual investment behaviour in this emerging asset class.
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