International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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THE UPI EFFECT: CHANGING DYNAMICS OF CONSUMER EXPENDITURE IN INDIA

    1 Author(s):  DR HARDEEP KAUR

Vol -  15, Issue- 8 ,         Page(s) : 417 - 424  (2024 ) DOI : https://doi.org/10.32804/CASIRJ

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Abstract

The digital revolution has significantly transformed India's financial landscape, with the Unified Payments Interface (UPI) emerging as a pivotal innovation in the realm of digital payments. Introduced by the National Payments Corporation of India (NPCI) in 2016


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