CAUSE RELATED MARKETING BY PRIVATE BANKS IN INDIA
1
Author(s):
DEVENDRA PRASAD PANDEY
Vol - 15, Issue- 1 ,
Page(s) : 110 - 120
(2024 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
Cause-related marketing is a promotional activity of an organization in which a societal or charitable cause is endorsed, commonly together with its products and services as a bundle or tie-in. Cause-related marketing is a vehicle of communication of CSR which demonstrates to a large audience how the social responsibility of an organization translates into specific benefits for society.
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