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NAVIGATING THE DIGITAL AGE: HOW SOCIAL MEDIA AND ONLINE REVIEWS SHAPE CONSUMER ELECTRONICS PURCHASES
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Author(s):
MOHITA KUSHWAHA ,DR LAXMIKANT TRIPATHI
Vol - 16, Issue- 6 ,
Page(s) : 65 - 82
(2025 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
This study explores the impact of social media on consumer purchase intentions for electronic goods, focusing on key demographic and behavioral factors.
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