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INFLUENCE OF DIGITAL CHANNELS ON CONSUMER PURCHASING BEHAVIOR- A STUDY OF CONSUMER HERBAL COSMETIC PRODUCTS IN DELHI NCR
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Author(s):
RISHIKA GOEL, DR. CHITTA RANJAN MISHRA
Vol - 14, Issue- 12 ,
Page(s) : 297 - 316
(2023 )
DOI : https://doi.org/10.32804/CASIRJ
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Abstract
In the current digital era, advertising has changed dramatically, encompassing digital channels like websites, emails, search engines, social media sites like Facebook and Instagram, display ads, affiliate marketing, and video marketing in addition to traditional print and newspaper ads.
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