International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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SCOPE OF EXPERIENTIAL MARKETING

    1 Author(s):  BIBIN JACOB

Vol -  12, Issue- 4 ,         Page(s) : 122 - 130  (2021 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

client experiences center should be there to foster procedures connected with various experience supplier components. Grundey (2008) in his review talked about six experience suppliers components market correspondence channels (i.e., promoting, public connection and so forth), item presence (i.e., item look, style, character attributes, bundling and so on), co-marking, spatial climate (i.e., corporate house plan and deal outlets), sites, and individuals (i.e., deal individual).

Aaker, J., Vohs, K. D., & Mogilner,  C. (2010). Nonprofits are seen as warm and for-profits  as competent:  Firm  stereotypes  matter.  Journal of Consumer Research, 37(2), 224–237.
Abrahams,  R.   D.   (1986).  Ordinary   and   extraordinary  experience.  In  V.  W.  Turner   & E. M. Bruner (Eds.), The anthropology of experience (pp. 45–73). Urbana, IL: University of Illinois Press.

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