International Research Journal of Commerce , Arts and Science

 ( Online- ISSN 2319 - 9202 )     New DOI : 10.32804/CASIRJ

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ANALYSIS OF THE CONTENT AVAILABLE ON THE OTT (OVER THE TOP) PLATFORMS

    2 Author(s):  BHAVIK JAIN,MOHIT NAIN

Vol -  13, Issue- 7 ,         Page(s) : 43 - 56  (2022 ) DOI : https://doi.org/10.32804/CASIRJ

Abstract

At present time, Over the top platforms have drastically changed the Entertainment Industry worldwide. Traditionally, People watch tv shows and movies on Tv or theaters according to the schedule decided by the owner of channels and theater. But now with Over the top (OTT) platform, they can watch Tvshows and Movies according to their comfort and time with limited restrictions on their phones and laptops. Over the top platforms in India are Netflix, Amazon, Prime Video, Jio Tv, Ditto, Disney+ Hotstar, Mx player, etc. All Over the top platforms try to release the best content with a high IMDb rate and Rotten Tomatoes scores.

Sundaravel, E., & Elangovan, N. (2020). Emergence and future of Over-the-top (OTT) video services in India: An analytical research. International Journal of Business Management and Social Research, 8(2), 489-499. doi:10.18801/ijbmsr.080220.50.
Nijhawan, G. S., & Dahiya, S. (2020). Role Of Covid As A Catalyst In Increasing Adoption Of Otts In India: A Study Of Evolving Consumer Consumption Patterns And Future Business Scope. Journal of Content Community and Communication, 12, 298-311. doi:10.31620/jccc.12.20/28.

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